DigitalMarketing
The promotion of products or brands via one or more forms of electronic media.
For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via
- Internet
- Social Media
- mobile phones
- electronic billboards
What is Digital Marketing?
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as
social media marketing, search marketing, and email marketing.
How Does Digital Marketing Work?
In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers. But digital marketing has replaced most traditional marketing tactics because it's designed to reach today's consumers.
What Are the Benefits of Digital Marketing?
Having a strong digital presence will help you in multiple ways: It will make it easier to create awareness and engagement both before and after the sale It will help you convert new buyers into rabid fans who buy more (and more often) It will kickstart word-of-mouth and social sharing—and all the benefits that come with them It will shorten the buyer's journey by presenting the right offers at the right time